We here at Toronto Internet Marketing (TIM) work with Real Estate Agents daily. We find that most are unhappy with their websites performance. The real estate agent with a new website should always first implement search engine optimization. If the the traffic is good but the result are still substandard look to the website features as a culprit. Toronto Internet Marketing (TIM) has compiled a list of tried and true features to add to your website. Some can be implemented, Every item Toronto Internet Marketing (TIM) can handle.
1. A nice professional photo of the representative on the site.
People buy from people. Don't show just a Remax graphic.
2. A graphical way of finding listings segmented by area of the city.
3. A sales pitch on the home page as to why you should buy or sell with
that Realtor. Think of all the reasons you separate yourself from other sales representatives in your area, or why you you work with you.
4. It may be best to implement the above reasons with a short professional video of yourself. Here at Toronto Internet Marketing we even have the ability to have this video just like our own walk-on video.
5. A testimonial box on the homepage. The testimonial should be random and refresh with every page click.
5. The DIRECT contact phone number well-displayed on the site.
6. Some sort of form that requires a person to fill out their contact
information in order to see details of a listing (Webtech Dezine /
MoneyMaker4Agents sites) or more than two photos of a listing
(RealWebSolutions sites).
7. An automatic, personalized response to emails generated by (6)
above.
9. Multiple ways of looking for listings on a site, including Google
Maps interfaces.
10. Regularly add fresh new content to your website. Impress your viewers with Real Estate knowledge and build your internet presence. The more original content you have on your website the better the chances you will be found on the search engines.
11. Get involved in the internet community. You should get a Linked-in profile, Facebook fan page, twitter account, or even a blog. These links will help your sites ranking, continually build new fresh material, and build confidence in the viewer.
Some of the tips above can be implemented by yourself. Other would take some technical abilities. Toronto Internet Marketing has the capacity to help you with any or all of the above tips. Don't hesitate to call us for the tools to make your real estate website really sell.
