In addition to achieving natural placement for your website, we are well-equipped to manage paid placement campaigns with Google Adwords, Bing/Yahoo Search Marketing, Facebook, etc. While typically more expensive on a per lead basis than an organic campaign, PPC has the advantage of next-to-instant visits, rather than waiting months for a natural campaign to start bearing fruit.
As part of our campaign management, we test multiple ad variations in order to determine which ads achieve the best ‘click-through-rates’ (CTR) for various target phrases. We adjust keyword bids as needed to ensure that we’re getting the lowest cost-per-click (CPC) for relevant search phrases, with the objective of optimizing the use of the target budget for the campaign.
The ultimate goal of our search engine marketing efforts with PPC campaign management is to get you the greatest number of relevant clicks for your advertising dollar.