A1: We research to find the search terms that will bring in the greatest number of potential clients for your service/product by placing your web site on the first page of Google or Yahoo. We will incorporate those target search terms into a proposal for your review. Your monthly pricing will depend on the number of target search terms and the difficulty of placing those on the first page. Monthly fees start at $450. Once the $300 start-up fee is paid we begin the work of optimizing placement of your website for the target search terms. We do not start charging the monthly fees until your website is one the first page of either Yahoo or Google for 1/2 of your target search terms. We suspend monthly charges should your website placement drop below this performance standard. This performance guarantee separates us from all the other SEO firms and ensures you are getting your monies worth.
Q2: How long does it take?
A2: Usually 3 or 4 months but can be as long as 14 months for highly competitive target search terms, however you pay NO monthly fees while we are enhancing the placement of your website.
Q3: Home many target search phrases do you work on?
A3: For our minimum monthly fee of $450, we typically work on between half a dozen and a dozen phrases. As an example our largest client has over 80 target phrases and they're being billed just under $3,000 per month. The more competitive the phrases, the fewer we can work on.We strive to get you the best value in terms of relevant traffic for your dollar.
Q4: Who picks the phrases, you or me?
A4: We start with an understanding of the product/service you want to be found for. Then we'll use our tools to figure out what people are searching for in your market and for which phrases can we achieve first-page placement in a reasonable period of time. Once we share our findings with you in a proposal, we discuss them with you to come up with the definitive list of target phrases.
Q5: So when you hit your placement guarantee, do I get billed for all the months you were working on it?
A5: No, once we hit our minimum placement commitment, the monthly fees are charged only for each month going forward. You get the benefit of all the time spent while we were working you up the rankings with no charge to you.
Q6: What if a high-volume phrase doesn't get placement.
A6: High volume phrases can often be the most difficult phrases for which to hit first-page placement. It is quite possible, however to build a volume of qualified prospects using lesser searched terms. Our goal is to have a client for life - and we work every month to move you up the rankings and keep you there once you are on the first page. By following this strategy you'll get the search volume you're looking for.
Q7: What is placement falls, say, 3 months down the road?
A7: If we not hitting our minimum placement commitment, we don't bill for that month. Once we return your website to the first page we commence billing. This guarantee keeps us highly motivated to ensure you are getting excellent placement on an ongoing basis.
Q8: How long do I have to pay the monthly fee?
A8: SEO projects should always be viewed as long term marketing. We may invest months of work in order to hit our minimum placement guarantee. The minimum term is 6 months from the first monthly bill but this depends on the nature of the search and how much work will be required to meet our minimum placement guarantee. As always we endeavor to put together the best payment package possible for our clients. Thereafter the agreement renews for 1 month terms. Additionally there is a 1 month notice period for cancellation (i.e. there will be one more bill once we're notified).
Q9: Do we have to keep paying you forever?
A9: Google consistently changes its ranking algorithms and other competitors work to move you out off the first page of results in Google by moving themselves on. Without a continuous effort to optimize your site your placement will wane. To maintain your placement you need to be paying someone like us to work on it. With our placement guarantee you are paying for results.
Q10: Can I change the target phrases?
A10: We understand that in order to stay current in a changing business environment you will need to change your target search terms from time to time. There may be additional charges in order to add or change search terms but not in all cases.
Q11: What do you do technically?
A11: What we do each month to keep you on the first page changes constantly as we respond to the ever changing ranking algorithm formulas of Yahoo and Google.
Q12: Do you adjust 'meta tags'?
A12: Meta Keywords and Meta Description tags actually have next-to-no value in Google's algorithm. We will, however, update the meta keywords to include common misspellings of words. Also we'll update the meta description as it is often the 'sales pitch' that appears under the link within the Google search results.
Q13: I don't care about Yahoo, just Google. Can we modify your guarantee?
A13: Yes, but we do charge a 50% premium for a Google-only guarantee. Yahoo searches account for 30% of the search engine market share. Yahoo is the default search engine for Rogers internet users.
Q14: What if two of your clients want to be found for the same search term?
A14: There are 10 spots on the first page of Google. We have a self-imposed limit of 5 clients for any one target search phrase.
Q15: How do I handle the huge influx of clients?
A15: Traffic builds over time and you have to consider search engine optimization a long term marketing strategy. Our best placed clients are typically those who have been with us the longest.
